20+ years experience of helping founders grow, delivered weekly to your inbox (for free)
Every week I share one practical idea from two decades of helping organizations grow: what to prioritize, what to stop doing, and how to get more from the marketing you already have.
It's short, it's free, and it's written for leaders who would rather make better decisions than chase more tactics.
Rather talk through things now?
who this is for
Leadership
founders and ceos
You're making the marketing calls because nobody else is. You want to know where to invest, what to stop, and how to tell good advice from a sales pitch.
Mission-Driven
non-profit leaders
Fundraising targets are climbing and the board is asking sharper questions. You need your story, visibility and campaigns to work harder with the same budget.
Doing the Work
marketing leads
You're capable and busy, but nobody senior is setting direction. You want a perspective you can take back to your leadership team.
topics I write about
strategy before tactics
Making the right decisions before spending on execution, and knowing what to stop doing.
marketing momentum
Why marketing feels busy without moving the business, and how to turn plans into steady progress.
marketing leadership
What a fractional CCO/CMO actually does, and how to lead marketing without a full-time hire.
optimising your budget
Getting more from the budget, people, data and customers you already have.
brand and creatives
Making sure how you look and sound matches how good you actually are.
campaigns and events
Lessons from galas, appeals, launches and trade shows that had to deliver.
who i am
I've spent 20+ years helping organizations sound and look like the version of themselves that actually exists. I don't replace your leadership or your team. I add the senior marketing perspective that isn't currently in the room, and I stay long enough to make sure it actually changes something.
I built Creative Vortex to serve as a dynamic and innovative partner dedicated to unleashing the full potential of your brand. By specializing in crafting compelling visual and written content that resonate with your audience, I aim to drive meaningful engagement and deliver consistent, high-quality creative solutions that accurately represent and grow with your brand.
MAKE BETTER MARKETING & branding DECISIONS every week.
One short email, every week, straight from me.
Free, and easy to leave if it's not for you.