MAKE YOUR NEXT MARKETING DECISION WITH A PLAN, NOT A GUESS.
Strategy First is a 45-day engagement built around three meetings with you and your team. I do the research and analysis in between. You finish knowing who you're for, what makes you different, where you're losing people, and exactly what your team does for the next 90 days.ys.
Does this sound familiar?
all the calls land on you
There's no senior marketing leader, so marketing decisions default to you, or to whoever has the most on their plate.
ANSWERS BEFORE QUESTIONS
Each new agency arrives with a solution that happens to match what it sells.
everything is busy but nothing moves
There's plenty of activity across channels, but you can't tell what's working or what to stop.
THE OLD CHANNELS ARE FLATTENING
What grew the organization, whether referrals, reputation or one strong channel, isn't carrying it anymore.
capable team with no direction
Your team can execute. What they're missing is someone setting the priorities.
REPORTS with no context
You get dashboards and activity reports instead of a clear view of whether it's working.
NONE OF THESE ARE EFFORT PROBLEMS.
THEY'RE DECISION PROBLEMS.
That's where creative vortex comes in.
I DON'T RECOMMEND ANYTHING UNTIL I fully UNDERSTAND YOUR BUSINESS.
People who execute need someone deciding what to execute. Agencies often arrive with a service to sell and a reason to sell it. Strategy First is the step most of the industry skips: before I recommend a single tactic, I audit what you're running, research your competitors and talk to your best clients.
The real problem is rarely where it first appears. A “we need more leads” problem often turns out to be a positioning problem, or a team without direction. Spending against the wrong problem can waste a year.
how strategy first works
Most marketing budget gets spent on a tactic before anyone has confirmed the problem it's supposed to solve. I work the way around.
1
Marketing & Brand AUDIT
I audit everything you're running today: website, brand, channels, so the plan starts from factual data
2
Competitors & industry research
I look at who you're up against and where the market's moving, so your position holds up in today's AI world
3
ideal clients & core Messaging
I interview your best clients directly so your ideal client & your message are built on who actually buys
4
customer journey mapping
I map your journey against the Marketing Hourglass to find exactly where you're losing customers
5
Growth Priorities & execution
I set what happens first, what waits, what stops & hand you a 90-day plan so your team knows what to do
If your business needs clarity, control and confidence in your marketing, let's connect.
3 meetings. i do the rest.
1
kick-off
An hour with you and anyone on your team who should be in the room. I'm after the context I can't get from the outside. Then I go to work on the audit, the research and the interviews.
2
midpoint
I bring back your ideal client profile and core message, and you tell me whether I got it right. Nothing moves forward until you sign off. Then I build the plan.
3
final
I walk you through all of it: your customer journey, growth priorities, content strategy and a 90-day calendar. You leave with the full set of documents.
what you walk away with
MARKETING & BRAND AUDIT
What you're running today, what's working and what isn't.
COMPETITIVE RESEARCH
Who you're up against and where you can stand apart from them.
CLIENt INTERVIEWS
What your best clients and your team actually say about your business.
IDEAL CLIENT PROFILE
Who you're for, built from real conversations and online evidence.
CORE MESSAGE
What you stand for, in words your whole team can use on a daily basis.
CUSTOMER JOURNEY MAP
Your ideal client's journey mapped against the Marketing Hourglass.
GROWTH PRIORITIES
What happens first, what waits and what stops in line with your business priorities.
CONTENT STRATEGY
The themes and channels that support your marketing & business growth priorities.
90-DAY CALENDAR
Channels, cadence and content, so your team knows what happens the day after the Final Call.
what happens next is up to you
