Does this sound like you?
“WE'RE DOING A LOT OF MARKETING, BUT I'M NOT SURE WHAT'S ACTUALLY WORKING.”
Plenty of activity, no clear view of what's moving the organization forward.
“EVERYONE IS DOING THEIR OWN THING and I have no clarity."
Staff, agencies and freelancers each work hard, but not from one plan.
“NO ONE IS OVERSEEING THE WHOLE PICTURE for the business.”
You're paying several vendors, and nobody senior is connecting their work.
“I'M STILL MAKING TOO MANY MARKETING DECISIONS MYSELF.”
Marketing keeps landing on your desk instead of running as a system.
“WE NEED A STRATEGY BEFORE WE SPEND MORE MONEY.”
You'd rather decide first than keep paying for tactics.
“we need SOMEONE who can OWN and guide THIS.”
You need senior direction now, and a team that can carry it forward.
if these are some of the challenges you're facing, then you could be a great fit to work with me.
MOST ORGANIZATIONS DON'T HAVE A MARKETING PROBLEM. THEY HAVE A DECISION PROBLEM.
When marketing feels scattered, resources are stretched and results aren't matching the effort, doing more isn't always the answer. Making better decisions is.
In 90 days, I work alongside your leadership team to align your marketing strategy, people and resources, then build your team's ability to execute with confidence.
how the 3 Months work
Momentum isn't created by marketing. It's created by leadership decisions. Marketing simply makes that momentum visible.
1
CLARITY + STRATEGY
A Strategy First Plan to help you build your Priorities and an action plan to start implementing with a structure.
2
ALIGN + ACTIVATE
The action plan put to work with guided implementation by training and directing your team.
3
MEASURE + OPTIMIZE
Guided implementation with Team accountability. An assessment to show what's working & what's next.
what i help you build as your fractional cmo
BETTER DECISIONS
A clear strategy and priorities, so marketing time and money go to what matters most.
STRONGER TEAM
A team that's been trained, directed and held accountable, and knows how to keep going.
SUSTAINABLE MOMENTUM
Marketing that keeps moving after the 90 days, measured against your goals.
MY GOAL ISN'T TO BECOME YOUR MARKETING DEPARTMENT. IT'S TO MAKE YOURS STRONGER.
Your team owns day-to-day execution. I bring the strategy, direction, coaching and accountability that help them succeed, and your leadership keeps the final say.
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Clear priorities, and why they matter
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Hands-on guidance as the plan is put to work
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Training and direction for your team
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Accountability, so the work stays on track
what happens After 90 days
LEVEL 1 · QUARTERLY
MOMENTUM CHECKPOINT
Quarterly strategic marketing advisory and creative direction, for teams that can lead and execute their own marketing but want experienced eyes on progress and priorities each quarter.
LEVEL 2 · MONTHLY
MOMENTUM ADVISORY
Ongoing fractional marketing leadership and team development, as your strategic marketing advisor or your fractional marketing leader, for teams that need senior direction month to month.
